The in-mall space provides visitors with a curated and futuristic space to interact with innovative electrical household products from the world-famous bagless vacuum cleaners, air treatment, to fans and hair care.
This includes a demonstration zone and salon space to enable guests to experience the new Supersonicä hairdryer.
Dyson Expert commented on the launch: “We’re delighted to have launched this new space in the heart of Belfast. Victoria Square is the ideal destination to unveil our latest technologies.
“Visit to try out all Dyson technology in one place and find the right fit for you and your home, with our Dyson Experts on hand to answer any questions you may have.”
Highlighting Victoria Square as a ‘prime destination’, Russell Banham, UK head at Commerz Real, added: “Dyson is a brand recognised worldwide and this offer provides an immersive experience for our visitors alongside the extensive brands already within Victoria Square.
“The regional debut provides a real point of difference for consumers and highlights the appeal of Victoria Square as the prime destination in Belfast.”