The Topics API, a replacement for Google’s ill-fated FLOC, is designed to reveal your interests to advertisers while protecting privacy. Skeptics aren’t convinced.
on Tuesday a new technology called Topics that’s designed to protect user privacy without putting an end to web advertising. The approach, which Google plans to start testing in coming weeks, replaces an earlier project that riled up privacy advocates.
The Topics interface uses software built into Google’s Chrome browser to monitor your browsing behavior and assemble a list of five subjects it thinks you’ve shown interest in over the course of a week. The subjects are broad, such as cars, fitness, travel, animation and news.
